NASA’s Christyl Johnson Joins Hybrid World Adelaide

MARC FENNELL TO LEAD PODCASTING INTERACTIVE WORKSHOP

NATIONAL ARTISTIC CALL OUT FOR HWA WATER SCREEN

Dr. Christyl Johnson, Deputy Director for Technology and Research Investments at NASA’s Goddard Space Flight Center, in Greenbelt, Maryland will lead the Hybrid World Adelaide conference in exploring innovation and research in space industry from July 23 -24.

Announced as part of the HWA Interactive program today is renowned broadcaster and podcaster Marc Fennell from Triple j, The Feed, Radio National who will impart his wisdom and knowhow to aspiring podcasters wanting industry insights on how to make a great podcast.  Part of the largely free HWA interactive program, Marc will offer two exclusive ticketed masterclasses as he assists aspiring hosts to start their own podcast or take current projects to the next level.

Set to lead a discussion exploring the Australian space innovation industry, Dr. Christyl Johnson is responsible for charting the future path of NASA Goddard’s research arm, including instigating what science orientated missions they will conduct in astrophysics, earth science, planetary science and heliophysics, and developing an integrated portfolio of technology investments to enable those missions.

Before joining Goddard, Johnson was responsible for ensuring the establishment of clear U.S. national goals for Federal science and technology policy in a broad array of areas across the executive branch at the White House, where she served under the President’s Science Advisor as the Executive Director of the National Science and Technology Council.

Dr. Johnson said that she was excited for the opportunity to come to Hybrid World Adelaide.

“it’s a privilege to be invited to present at Hybrid World Adelaide,” Johnson said.

“I look forward to discussing the future of space technologies and the boundless entrepreneurial opportunities to come.”

South Australia’s Minister for Trade, Tourism and Investment David Ridgway said,

“South Australia is eager to be part of the discussion about global space industries, so to have a Dr Christyl Johnson in Adelaide talking about the work and investment priorities of NASA at the Hybrid World Adelaide conference is a huge coup for the state,”

“It’s a fantastic opportunity for local technology industry and space related innovators to engage one of the world’s peak bodies.”

Adjoining today’s announcement is a national artistic call out for artwork to be part of the curated HWA Water Screen. Set to light up the River Torrens with a magical 12-meter tall and 25-metre-wide wall of mist across four nights of Hybrid World Adelaide, the HWA Water Screen will host a live retro gaming station and showcase original creative artworks supplied by independent Australian and international artists.

To submit your artwork to be displayed on the HWA Water Screen, please visit www.hybridworldadelaide.org/waterscreen

 

FOR MORE INFORMATION

www.hybridworldadelaide.org

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For media requests including interviews and high-res images please contact:

Leigh McGrane P: 0438 699 795 E: Leigh@atgpublicity.com.au

 

 

Adelaide Crows And Hybrid World Adelaide Partner To Bring National Esports Tournament To Adelaide

High School Esports League (HSEL) is partnering with Hybrid World Adelaide (HWA) to deliver a National High School Esports Rocket League Championship in 2018, with the finals to be hosted by international esports identity Muselk live at HWA from July 21 – 22 at the Adelaide Convention Centre and streamed live around the world.

Schools from all around Australia will be invited to play in an online Rocket League qualifying tournament to determine the four best school teams, which will then be flown to Adelaide to compete in a LAN event finals series on Sunday, July 22.

HSEL Commissioner Woody Wu said Rocket League was a natural next step for HSEL.

“We were looking at other games and which ones would make sense for the high school esports space and now have this great opportunity with Hybrid World Adelaide to put on a Rocket League tournament,” Wu said.

“Rocket League, basically soccer but with cars, is a popular game suitable for high school students and is a competitive game that provides opportunities to build character and teamwork.

“In the same way it doesn’t make sense to only offer one sport at school, we need to offer more than one game for high school esports.

“We hope that the HSEL Rocket League Championship engages a broader student audience and results in students and teachers getting involved in the school ecosystem.”

Esports influencer Muselk, who has nearly 5.5 million YouTube subscribers and over 350,000 Twitter followers, will launch the event and be the host on the day.

Muselk will be available for photo and signing opportunities, while there will also be come and try areas for interested fans.

“I’m really excited to head down to Adelaide and get involved with the High School Esports League,” Muselk said.

“It’s an awesome opportunity to meet all the up-and-coming pro-gamers in Australia and get even more people involved in this awesome community.”

Hybrid World Director Amanda Duthie said that HWA was excited to continue to expand the reach and calibre of esports competitions in Australia.

“Hybrid World Adelaide is the perfect setting to showcase Australia’s growing esports community, offering people young and old the opportunity to get up close and personal with Australia’s young and rapidly growing esports league,” said Ms Duthie

“Visitors will not only be able to watch Rocket League being played but there will be a chance to try playing Rocket League against their friends and with Muselk on board, you can expect an experience not to be missed.”

Students won’t just be playing in the event, they will be delivering it as well.

Northern Adelaide Senior College students will be participating in a League of Legends demonstration on the Saturday and a number of students received an opportunity to undertake work experience during the HSEL event with the production team.

Hybrid World Adelaide is a digital entertainment and technology event launched in 2017 that explores the future of a ‘hybrid world’, where the real and digital world collide and ultimately evolve. It will be held at the Adelaide Convention Centre from Friday, July 20 to Tuesday, July 24.

The HSEL Rocket League will be a part of the HWA Interactive Program which includes a range of immersive events and activities for everybody from the tech curious to the digital enthusiast. People of all ages can get hands-on with tech inspired activities from drone racing, to a robot combat tournament, augmented reality, virtual reality experiences and so much more.  The HWA Interactive Program is free to enter with limited ticketed workshops available.

The State Government, through Events South Australia, is the principal partner of Hybrid World Adelaide.

The High School Esports League was created by the Adelaide Football Club earlier this year and the first instalment of it, HSEL – League of Legends 2018, recently got underway.

Register your school now for the HSEL Rocket League tournament and earn your chance to compete live at Hybrid World Adelaide.

Registrations close on Thursday, June 21 so don’t miss out, head to www.hseleague.gg/index.php/sign-up/ to register now.


For media requests including interviews and high-res images please contact:

Hybrid World Adelaide – Leigh McGrane P: 0438 699 795 E: Leigh@atgpublicity.com.au

Adelaide Crows / HSEL – Kirralee Thomas – P: 0458 218 484 E: kthomas@afc.com.au

Video Game Programmer, Cosplay Devotee & S.T.E.M Hero, Amie DD Makes Her First Visit To Australia For Hybrid World Adelaide

Twitch Streamer and Video Game Critic ‘Bajo’ Returns

Plus HWA and AVCon stand side by side to deliver a weekend of tech and pop culture

In an exciting partnership between Hybrid World Adelaide (HWA) and MOD., US game programmer Amie D Dansby (Amie DD) is set to mark her first visit to Australia with a range of exclusive appearances at Hybrid World Adelaide (HWA) and MOD.  Joining her on the line-up this year at the Adelaide Convention Centre from 21-22 July is Steven ‘Bajo’ O’Donnell, who will return to deliver a specialist Twitch workshop after a hugely popular appearance last year.

Standing side by side at the convention centre, Hybrid World Adelaide and AVCon have formed an alliance to co-present an exclusive entertainment experience that will be announced in the weeks to come. The partnership will provide lovers of cosplay, gaming and esports the opportunity to ‘play now’ with AVCon’s unique array of interactive pop culture events and ‘play next’ at Hybrid World Adelaide’s free showcase of tech inspired activities.

Amie DD is co-founder of ATAT Tech, a robotics, augmented reality and video game development company based in Texas. Amie has worked across both PlayStation and Xbox, and has long been a strong advocate for diversity in the technology industry. Through the National Videogame Museum in Texas, she created a scholarship for girls wanting to focus on science, technology, electronics or mathematics (STEM) studies. Amie encourages others to experiment and learn by trying, making mistakes, and trying again. It’s a philosophy she lives by, saying “there’s no such thing as failure, only learning experiences”.

Co-presented with Adelaide’s latest futuristic museum MOD. at the University of South Australia, Amie invites the public to a range of hands-on workshops for teenagers and adults, where together they will help create her next cosplay costume. The HWA/MOD. workshops will allow people to play, explore and discover electronics – and more – in a collaborative environment, with the final cosplay project presented at Hybrid World Adelaide and then displayed at MOD. at the conclusion of HWA.

Director of MOD., Dr. Kristin Alford, says she is excited to be joining with Hybrid World to bring Amie DD to Adelaide. “Amie is a real champion for women in STEM and the creative power of science more broadly,” Alford says.

“At MOD. we are all about experimentation, and exploring the what-ifs, so having a visit from Amie DD is exciting and hosting some of her workshops will be a delight.”

Amie’s cosplay costume will be one of the many free interactive events available at Hybrid World Adelaide giving adults and kids alike a chance to get hands-on with tech inspired activities.  The public can expect everything from drone racing, to a robot combat tournament led by Adelaide’s own Adelaide Robot Combat League, and interactive augmented reality and robotic activities from STEMplay SA. Ignite VR and Untethered VR will provide free virtual reality experiences for visitors, and SA libraries will deliver a futuristic hands on program for all. For more information on Hybrid World Adelaide’s free interactive events and ticketed workshops, go to  hybridworldadelaide.org/public-program

Hybrid World Adelaide CEO Amanda Duthie said the Hybrid World public program is set to be a fantastic collection of technology discoveries for all ages.

Ms. Duthie said Hybrid World Adelaide is “thrilled to be collaborating with MOD. and AVCon to bring together what is truly the future of pop culture and entertainment and the evolution of how we as a society will experience ‘play’.”

“Whether you are a digital enthusiast or simply tech curious, we really want to encourage people of all backgrounds and interests to come and get hands on with the free and ticketed interactive events and activities that will be on offer at Hybrid World Adelaide this year.”

The HWA Public Program is part of the five-day tech event separated into three core areas. The start-up development fund incubation HWA LAB runs from 20 – 21 July at University of South Australia’s Innovation & Collaboration Centre, while the HWA Tech Conference runs from 23 – 24 July, both at the Adelaide Convention Centre.

The Tech Conference from 23 – 24 July, curated by returning Hybrid World Adelaide Creative Director and digital pioneer Robert Tercek, will see experts in artificial intelligence, robotics, augmented biology and space. This includes international business leader, award-winning speaker and author of ‘The Finnish Miracle’ André Noël Chaker; one of the world’s leading technologists and former South Australian Thinker in Residence Prof. Genevieve Bell; and Flinders University space archaeologist Dr. Alice Gorman, also known as ‘Dr. Space Junk’. For the initial list of conference speakers announced and their session descriptions visit hybridworldadelaide.org/conference. Tech Conference tickets are on sale now.

About Hybrid World Adelaide

20 – 24 July, Adelaide Convention Centre, South Australia  

Launched in 2017, Hybrid World Adelaide is an event that explores what’s  next in the technological world. It showcases innovations across business and everyday life, and offers the exciting opportunity to try, discuss, explore, create, enjoy and be surprised by digital technology. In July 2018, Adelaide, South Australia will welcome leading digital and tech industries, tech lovers and curious members of the public into an interactive playground of digital experiences, showcasing current technologies and exploring how technology and reality cohabits now and into the future. Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event team, with Creative Directors Robert Tercek and Janet Gaeta. HWA is supported by founding and principal partner Events South Australia. HWA will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative, and its connection to the US Ignite Network.

FOR MORE INFORMATION 

www.hybridworldadelaide.org

Facebook:  facebook.com/hybridworldadl Twitter:  @hybridworldadl Instagram:  @hybridworldadl #HybridWorldADL
 

For media requests including interviews and high-res images please contact 

Leigh McGrane P: 0438 699 795 E:  Leigh@atgpublicity.com.au  

André Nöel Chaker Brings ‘The Finnish Miracle’ to the Hybrid World Adelaide Tech Conference

Genevieve Bell to examine the impact of artificial intelligence, data and technology on humanity.

Plus 2012 Young Australian of the Year Marita Cheng joins local and international experts in AI, Robotics, Augmented Biology and Space.

EARLY BIRD TICKETS AVAILABLE NOW

MAY 8, 2018:  ADELAIDE – Experts in artificial intelligence, robotics, augmented biology, and space are set to converge at the Adelaide Convention Centre on 23 – 24 July for the Hybrid World Adelaide (HWA) Tech Conference.

Curated by returning Hybrid World Adelaide Creative Director, the award-winning author and digital pioneer Robert Tercek; the conference is set to explore, discuss and showcase the future of industries featuring an array of local and international thought leaders including international business leader, award winning speaker and author of ‘The Finnish Miracle’ André Noël Chaker.

André Noël Chakerwill presenta keynote examining what Australia can learn from innovative Finland, as well as how Santa, saunas and sisu make up the formula for success in life and business. His invaluable expertise will also be shared with applicants for the HWA LAB, where he will be a guest Mentor.

Joining André on the conference program and examining how humanity can prosper in a data-driven world is Australia’s Professor Genevieve Bell. Prof. Bell is one of the world’s leading technologists and a former South Australian Thinker in Residence. She has pioneered futurist research looking at how different cultures use technology and helped guide Intel’s product development by fine-tuning the company’s social science and design research capabilities. Prof. Bell is currently a Distinguished Professor at the Australian National University, as well as a Vice President and Senior Fellow at Intel. She was also appointed Director of the 3A Institute in 2017, launched by the ANU in collaboration with CSIRO’s Data61. The Institute aims to build a new applied science around the management of artificial intelligence, data, technology and their impact on humanity.

Also speaking at the conference is 2012 Young Australian of the Year Marita Cheng, founder of Robogals Global and Aubot; Chief Scientist and Founder of Neumann Space Dr. Patrick ‘Paddy’ Neumann, who is developing the solar-electric plasma thruster which can run on nearly any metal found in asteroids; and Flinders University space archaeologist Dr. Alice Gorman,  also known as ‘Dr. Space Junk’.

After a highly engaging 2017 keynote speech, Phillip Alvelda returns to chart the trajectory of machines that think, from the earliest prototypes of prosthetic limbs attached to the human nervous system to machines that can be controlled by human thought, and soon, machines that are conscious and aware. Phillip will also feature as a HWA LAB Mentor.

For the list of conference speakers announced today and their session descriptions visit hybridworldadelaide.org/conference, for further conference speaker announcements keep track of  Hybrid World Adelaide’s social channels.

The Tech Conference is set to take place on 23 – 24 July at the Adelaide Convention Centre and will feature leading researchers, resident thinkers, local and international scientists, and showcase the finalists in the HWA LAB pitching for a share in $85,000 of development grants.

The South Australian Minister for Trade, Tourism and Investment, The Hon David Ridgway, said Hybrid World Adelaide was an opportunity to extend South Australia’s reputation as a key tech destination for international guests and businesses alike.

“The new State Government has an ambition to make South Australia the start-up capital of Australia and a strong plan to foster entrepreneurship and innovation,” said Mr Ridgway.

“We want to bolster the state’s reputation as the forward-thinking centre of tech excellence in Australia.”

“The international programs offered at Hybrid World Adelaide showcase South Australia’s ability to continue to drive the future of investments in technological advancements which in turn, encourages our next generation of entrepreneurs and business leaders to grow and develop their ideas and businesses in South Australia.”

Hybrid World Adelaide CEO Amanda Duthie said she hopes the 2018 conference program will provide a platform to discuss and explore future industry on both a local and global level.

Our international and local guest speakers will inspire entrepreneurs and business people to think more broadly about how to achieve global scale, providing an opportunity to explore cutting-edge technology that is happening right here, right now and the possibilities that will shape our future industries.”

Hybrid World Adelaide is a five-day tech event separated into three core programming areas. The start-up development fund incubation HWA LAB runs from 20 – 21 July at University of South Australia’s Innovation & Collaboration Centre; the FREE HWA Public Program runs from 21 – 22 July and the HWA Tech Conference runs from 23 – 24 July, both at the Adelaide Convention Centre.

Applications are still open for the HWA LAB, an interactive boot-camp style event bringing together applicants and mentors to collaborate and develop new projects, products and plans that use digital technology to further advance industry. Applications close 30 May for start-ups and companies wanting to pitch for their chance at $85,000 in development grants from the South Australian Government.

Applicants may include biotech, genomics, robotics, artificial intelligence, data analytics, block-chain, social media or similar concepts. Applicants will be evaluated against Hybrid World Adelaide values such as originality, viability, diversity, providing solutions, creating future insights, the strength of management and stage of funding. For more information, and how to apply; visit hybridworldadelaide.org/hwalab

Adding to the excitement of the FREE HWA Public Program is a plethora of interactive events for tech curious adults, teenagers and children.  The public program will be announced soon – keep an eye on Hybrid World Adelaide’s social channels for more details.

HYBRID WORLD ADELAIDE 

20 – 24 July, Adelaide Convention Centre, South Australia

Launched in 2017, Hybrid World Adelaide is an event that explores what’s coming next in the technological world. It showcases innovations across business and everyday life, and offers the exciting opportunity to try, discuss, explore, create, enjoy and be surprised by digital technology. In July 2018, Adelaide, South Australia will welcome leading digital and tech industries, tech lovers and curious members of the public into an interactive playground of digital experiences, showcasing current technologies and exploring how technology and reality cohabits now and into the future. Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event team, with Creative Directors Robert Tercek and Janet Gaeta. HWA is supported by founding and principal partner Events South Australia. HWA will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative, and its connection to the US Ignite Network.

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Twitter: @hybridworldadl
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Digital Tech Event Hybrid World Adelaide Returns in July 2018

TECH ENTREPRENEURS AND INVENTORS TO ACCESS INVESTMENT GRANTS THROUGH
HWA DEVELOPMENT LAB

THE HWA LAB CALL FOR APPLICANTS NOW OPEN 

ADELAIDE, 15 February 2018:  Interactive tech and digital entertainment event Hybrid World Adelaide (HWA) returns in late July with a new home in the CBD. Now in its second year, the event will again feature the HWA LAB, offering tech start-ups and entrepreneurs a chance to access $85,000 worth of investment funds from the South Australian Government.

The HWA LAB gives local and international start-ups and established companies the opportunity to develop their projects with the help of world-class digital and technology experts. Over two days, the interactive boot-camp style lab will bring together applicants and mentors to share ideas and bring them to reality. The $85,000 in South Australian Government grants are available to participants who make it to the final round of intense shortlisting.

Six companies were selected to split the investment grants last year. The 2017 winner, RHS, applied their funds to advance research efforts in the fight against cancer.

HWA Creative Director Robert Tercek will be returning to mentor the participants along with a number of local and international high profile entrepreneurs and industry experts.

“The HWA LAB was a huge success last year, with overwhelmingly positive feedback from participants and mentors alike. I am thrilled to see the return of an initiative that invests in the development of industry and promotes a future facing economy,” Robert Tercek said.

Premier and Minister for the Arts, Jay Weatherill said, “It’s fantastic to see Hybrid World Adelaide returning for 2018. This new addition to the festival calendar proved popular with entrepreneurs, investors and the tech-minded public. Jobs are our number one priority and events like Hybrid World Adelaide showcase where the jobs of the future will be and provide opportunities for ideas to become reality via the Development LAB.”

TechinSA Chief Executive Joe Thorp said access to high-profile mentors and the intensive learning offered through the HWA LAB is invaluable.

“The HWA Development LAB is a unique opportunity to test and refine your ideas with international experts complimenting the Government’s TechInSA team who will also be providing follow-up advice and access to commercialisation funding,” Joe Thorp said.

The HWA LAB will be a key event within the HWA program and will strengthen South Australia’s reputation as a creative and innovative state. The festival will also feature an industry conference featuring global thought leaders, as well as a vast public program for all ages showcasing interactive entertainment, robotics, workshops and futuristic digital experiences.

Companies at pre-funding or seed-funded stage are encouraged to apply to be a part of the HWA LAB, provided their application includes a visionary technology-based idea. This might include bio-tech, genomics, robotics, artificial intelligence, data analytics, block-chain, social media or the like. Applicants will be evaluated against Hybrid World Adelaide values such as originality, viability, diversity, providing solutions, creating future insights plus the strength of management and stage of funding.

The HWA Lab will be hosted and supported by UniSA’s Innovation & Collaboration Centre and Ignite SA.

For further information, and to apply; visit hybridworldadelaide.org.

About Hybrid World Adelaide

Launched in 2017, Hybrid World Adelaide is an event that explores what’s coming next in the technological world. It showcases innovations across business and everyday life, and offers the exciting opportunity to try, discuss, explore, create, enjoy and be surprised by digital technology. In July 2018, Adelaide, South Australia will welcome leading digital and tech industries, tech lovers and curious members of the public into an interactive playground of digital experiences, showcasing current technologies and exploring how technology and reality cohabits now and into the future. Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event team with Creative Directors Robert Tercek and Janet Gaeta. HWA is supported by founding and principal partner Events South Australia. HWA will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative, and its connection to the US Ignite Network.

Media Resources

Media Contact:
Leigh McGrane
P: 0438 699 795
E: Leigh@atgpublicity.com.au

General Enquiries
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

Social Media
Facebook: facebook.com/hybridworldadl
Twitter: @hybridworldadl
Instagram: @hybridworldadl
#HybridWorldADL

Download this media release here.

Hybrid World Adelaide and Adelaide Crows Partner to Promote Esports in SA

ADELAIDE, 3 OCTOBER 2017: Hybrid World Adelaide, South Australia’s inaugural digi-tech festival and the Adelaide Football Club, the Adelaide Crows, will partner to promote the growing esports phenomena this October.

The Adelaide Football Club made Australian sporting history in May by becoming the first mainstream sports organisation in the country to buy a professional esports team.

The Crows purchased professional outfit Legacy Esports – one of Australia’s eight top-tier teams that competes in the Oceanic Pro League playing the game League of Legends.

Hybrid World Adelaide, which will run from 4-8 October, is also dipping its toe in the world of competitive video gaming, working with League of Legends game developer, Riot Games, to present a high school League of Legends tournament in a purpose-built LAN during the public program from 6-7 October at Tonsley.

HWA and AFC signed an MoU, agreeing to work together to promote esports in South Australia as a form of entertainment, and as a pathway to educational and economic benefits.

AFC will support HWA’s esports activity with Legacy player appearances and demonstrations, and commentating (or ‘shoutcasting’) by Tim Wendel, Legacy Head of Esports.

HWA and Riot Games are presenting the first ever high school LAN tournament in South Australia, where school teams will meet up in person to play collectively. This will be the first such tournament supported by Riot’s world-first High School League of Legends Clubs initiative.

Every high school in South Australia is invited to take part in this initiative, that will also promote excellent play and behaviour online. League of Legends is a video game created by Riot Games in 2009 which has become the most popular game in the world with 100 million players. The game pits two teams of players against each other on a mission to destroy the other team’s Nexus (base).

Hybrid World Adelaide will take place from October 4-8 at the Tonsley Innovation District and is predominantly free. For more information, visit www.hybridworldadelaide.org.

QUOTES

Quote from Nigel Smart, COO, Adelaide Football Club

“We are very excited about this partnership with such an innovative festival in its inaugural year, which gives us the opportunity to bring to life our Club purpose of ‘bringing people together to achieve great things’, and showcase some of our best Legacy talent, with Riot Games.  Hybrid World Adelaide and the SA Government recognise that esports is quickly growing in Australia, and will be an important part of the future sporting landscape.”

Quote from Janet Gaeta, Creative Director of the Hybrid World Adelaide public program

“Video Games are the medium of this generation enjoyed by millions of Australians.  I believe that video games have the potential to teach life skills and attitudes that extend way beyond the games themselves.

Riot have been world leaders amongst game developers in developing a High Schools program promoting responsible behavior online.  The Department  of Education in South Australia has been a world leader in recognizing it’s potential and supporting it within SA’s High Schools.  The Adelaide Crows are world leaders amongst sporting clubs in recognising that traditional and esports have much in common when it comes to sportsmanship, problem solving, leadership, fair play and team building.

Building partnerships like this is the essence of Hybrid World Adelaide .”

Quote from Daniel Ringland, Head of Esports in Oceania, Riot Games

“We’re excited to see the AFC, the SA Government, Hybrid World Adelaide and Riot Games collaborate to create a program which provides gamers with the opportunity to come together to learn about sportsmanship, communication and teamwork, whilst having fun competing in tournaments for a game they’re passionate about.”

NOTES TO EDITORS

About Hybrid World Adelaide:

Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation District will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future. The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia.  The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

Media Contact
E: publicity@hybridworldadelaide.org

General Enquiries:
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

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Twitter: @hybridworldadl
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Social media superstars Sabre and Biggy Norris will join a panel of marketing experts at the October event

ADELAIDE, 25 SEPTEMBER 2017: This October, digital influencer stars Sabre Norris and her brother Biggy Norris will visit Adelaide for the first time to attend the new digital technology festival Hybrid World Adelaide (HWA).

Sabre, who shot to fame when US TV host Ellen DeGeneres discovered one of her many surfing and skating YouTube videos, will appear with Biggy on the HWA Main Stage for two sessions on Sunday 8 October.

In the first session at 12pm, Sabre and Biggy, whose YouTube videos have been watched by millions, will host a one-off meet and greet giving fans a chance to snap a selfie, “say g’day” and chat to the child surf and skate prodigy.

At 1:30pm Sabre and Biggy will be back on the HWA Main Stage, this time with Clare Winterbourn, co-founder of social marketing agency The Scouted and founder of Born Bred Talent. In this Q&A these experts will be answering your most pressing questions about what it takes to become a successful influencer. This session will be hosted by local radio personality and content creator Cameron Doyle.

Hybrid World Adelaide, which runs from 4-8 October, is a digital festival which will give attendees a glimpse into tomorrow’s technologies today. It features a range of industry and public events that appeal to everyone from the tech-curious to tech devotees. Visitors can learn how to fly drones, code computers, build robots as well as how to use apps and social channels for marketing, with Sabre and Biggy giving tips on how to use social and digital media to build a profile and become an influencer.

Hybrid World Adelaide creative director Janet Gaeta said the siblings were an exciting addition to the festival.

“We know the audience will enjoy learning from Sabre and Biggy. Together they have more than 200,000 followers, which is an amazing achievement at such a young age, and we are pleased they will help communicate what goes into building a profile and creating digital content that resonates,” Janet said.

“Hybrid World is the perfect festival for the public to get the chance to try, create, and experience all that is and all that will be part of our digital future.”

Sabre was the youngest surfer to ever compete in the open round of the Sydney International Women’s Pro. The 12-year old pocket rocket also took the world by storm during her multiple appearances on The Ellen Show, including a segment where she interviewed celebrities at the Kids’ Choice Awards. DeGeneres went on to say that Sabre was one of her favourite people to meet in 2016.

The How to Become a Successful Influencer session will take place at the Tonsley Innovation District during Hybrid World Adelaide, on Sunday 8 October at 12pm and 1:30pm, along with a meet and greet (both sessions are free on the HWA Main Stage).

MEDIA RESOURCES

Media Contact:
Sarah Louise Robinson or Sophie Henry
P: +61 457 601 180
E: publicity@hybridworldadelaide.org

General Enquiries:
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

Social Media
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Twitter: @hybridworldadl
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Hybrid World Announces Japanese Robot Maverick to Headline Conference

ADELAIDE, 31 AUGUST 2017: Famed roboticist and “maverick of android science” Japan’s Hiroshi Ishiguro will talk about a robotic society and the future at Hybrid World Adelaide this October.

Headlining the inaugural Hybrid World Adelaide conference – the industry component of the ground-breaking digital technology festival – Professor Ishiguro will join speakers from around the world, the country and South Australia to discuss the impact of technology today, tomorrow and beyond.

The opening night program will feature a keynote presentation from roboticist Professor Ishiguro (Japan), Director of the Intelligent Robotics Laboratory at Osaka University, who is famed for creating astonishing humanoid robots that can interact with people and respond to stimuli. His work includes a life-like robot of himself.

Professor Ishiguro will discuss what a robotic society will look like, introducing various androids that are already at work in our daily lives.

Los Angeles-based digital pioneer and HWA Creative Director, Robert Tercek said: “We are now only a matter of weeks away from the launch of Hybrid World Adelaide and we are thrilled to have such a maverick of android science headline this event.

“Robotics, automation and artificial intelligence are the building blocks of a complete transformation that will affect dozens of industries including manufacturing, agriculture, health care, transportation and even services businesses like law and consulting. Ultimately, they will transform society. That’s why it is vitally important to have Professor Ishiguro here in South Australia, sharing his forecast of robotic society.”

Taking place at the Tonsley Innovation District in Adelaide on Wednesday 4 October, Hybrid World Adelaide will open with a showcase of innovation from digital technology focused organisations and individuals.

Ten key industry leaders will enlighten hundreds of delegates in a rapid-fire Hybrid World Adelaide Spotlight session about preparing for the future, discussing everything from e-sports and cyborgs, to wine-making and medical devices.

The ticketed opening event will also have speakers from businesses including Adelaide Football Club and Treasury Wine Estates, as well as BioFoundry – Australia’s first community lab for citizen scientists. Each of the ten selected speakers will give a snapshot of the challenges they predict and the solutions they’re planning, with insights into how the businesses are saying, “Hello Future” – the mantra underpinning Hybrid World Adelaide.

Opening night will run from 3pm to 8.30pm, and will be officially opened by the South Australia Premier, Jay Weatherill. Following the presentations, delegates are welcome to stay and enjoy the HWA Opening Night party with food, drinks and music.

Single tickets to opening night only are on sale now for $75.

Hybrid World Adelaide has received grant funding from the Australia-Japan Foundation of the Department of Foreign Affairs and Trade for Professor Ishiguro’s visit.

For more information on this, the global thought-leader conference and the rest of the five-day event, visit www.hybridworldadelaide.org

Hybrid World Adelaide will take place from October 4-8 at the Tonsley Innovation District and is predominantly free.

NOTES TO EDITORS

HWA confirmed Spotlight Speakers:

Nigel Smart – Chief Operating Officer, Adelaide Football Club
Nick Falkner – Director, Australian Smart Cities Consortium
Kristin Alford – Director, MOD.
Matt Salier – Director, New Ventures Institute at Flinders University
Chris McGowan – CEO, Silver Chain Group
Meow-Ludo – Founder, BioFoundry
Rita Excell – Executive Director, Australian Driverless Vehicle Initiative Centre of Excellence
Dave Gerner – Innovation and Technology Manager for Supply, Treasury Wine Estates
Peter Rowland – Managing Director, MicroX Ltd
Gabrielle Kelly – Director, SAHMRI Wellbeing and Resilience Centre
About Hybrid World Adelaide:
Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation District will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future. The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia. The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

Hybrid World Adelaide Unveils Public Program For October Event

A world-first initiative as League of Legends comes to South Australia for the first time

ADELAIDE, Monday 28th August: Hybrid World Adelaide (HWA), the new event dedicated to how the real and digital worlds are intertwined, today unveiled its public program featuring a world first for League of Legends to take place in South Australia.

Hybrid World Adelaide and Riot Games – the developers of League of Legends – will host the first ever high school LAN competition, where school teams will meet up in person to play collectively. It will be a world first League of Legends tournament of its kind.

Every public high school in South Australia will be invited to take part in this initiative, that will also promote excellent play and behaviour online.  Schools that have formed teams will have the chance to play in the friendly League of Legends tournament on October 6 and 7 at Hybrid World Adelaide’s hub at the Tonsley Innovation District.

Teachers representing school based teams can register to play by emailing info@leaguehighschool.com.

The wider League of Legends community will also be invited to a ‘meet up’ from 4pm on those days to enjoy the purpose-built LAN that offers a superior experience for players, and participate in the League of Legends viewing party to watch the World Championships live from China.

Ivan Davies, Social Play Lead at Riot Games, said: “We’re delighted to be working alongside leaders in SA education to provide this experience for high school players. Whilst competing against other schools, students will learn the values of sportsmanship; from how this is characterised in League of Legends to how this influences individual and team performance.

“The free to play area and World Championships viewing party provide a unique opportunity for the South Australian League of Legends community to come together, play some games and watch some of the best players in the world.”

The full program will give the public the chance to try, discuss, create and enjoy digital technology across the themes of ‘Me’, ‘Listen’, ‘Play’ and ‘Family’: the personal exploration of evolving relationships with technology (Me), advances in digital technology for music creation and distribution (Listen), gaming and interactive classes (Play), and events for all the family (Family).

Also featured at the event will be a live podcast of Dragon Friends featuring Alex Lee and Michael Hing, Freudian Nip’s satirical masterclass on how to be funny online, and robot workshops with robotics experts.  Families will also be able to enjoy activities that are educational and fun, including coding classes for beginners, right through to advanced level, teaching kids and parents the digital language of our future.  Creative families can get involved in the Cosplay Parade; a parade of some of the most colourful costumes of characters from popular games, TV shows and film.

The Hybrid World Adelaide main stage will feature YouTube stars, game developers, musicians, influencers and presenters – including Bajo and Rad from ABC ME’s Spawn Point who will lead free presentations about the very latest in technology and where it is leading us.

Also making an appearance at HWA will be celebrity streamers MrCrayfish and Wyld, who will lead three 90-minute Minecraft challenge sessions.

Janet Gaeta, creative director of Hybrid World Adelaide said: “My vision for the public program for Hybrid World Adelaide is to make everything as hands-on as possible. This is not a sit and listen event, it’s come and try.  I hope that everyone leaves Hybrid World Adelaide with their horizons broadened, their mind expanded and their eyes widened.

“If you just think about the last five years you can see how technology has transformed just about everything we do.  We have curated a program that embraces this.  It will include robot demonstrations, Minecraft tournaments, coding classes, a drone zone, group gaming sessions and podcast masterclasses, and it is aimed at everyone. You don’t have to be a digital native completely at home in the virtual world to enjoy it! You can simply be curious to see what’s at the cutting edge of technology and what is on the horizon,” Janet continued.

Hybrid World Adelaide will take place from October 4-8 at the Tonsley Innovation District and is predominantly free.

For more information on Hybrid World Adelaide, or to book tickets, visit hybridworldadelaide.org.

NOTES TO THE EDITOR

The public program will include the following:

Robotics: The Robots are coming
Robots are already a part of everyday life but in the very near future they will be everywhere. The HWA Robot events are suitable for everyone with some elementary coding experience and an inquisitive mind.

League of Legends/ High School League of Legends Clubs
The World’s most popular game is coming to HWA. League of Legends is a team-oriented strategy game, where two teams of powerful champions, each with a unique design and playstyle, must work together to take objectives and outsmart the opposition. HWA presents two days of League of Legends activity with beginners and seasoned players all invited to play.

We all learn through play. By providing the tools and environments that focus on collaboration and understanding, we can help empower educators and students to lay the base for a positive online future.

In 2016, the high school initiative was formed, fuelled by the belief that — together with teachers — Riot can pool knowledge, strengths, and technology to prepare students for success in life. We believe gaming can help the next generation grow into conscientious digital citizens, and we want to do our part to make the future better for them and those around them. Teachers representing school based teams can register to play by emailing info@leaguehighschool.com. For more information, check oce.leaguehighschool.com.

Code Club
Code Club are a national not for profit coding club and currently, there are more than 65,000 Aussie kids across 2000 Code Clubs in Australia. Code Club empowers teachers, students and volunteers in digital literacy through coding and robotics by providing a sustainable and accessible platform for learning and teaching. HWA will host multiple sessions for beginners right through to advanced level.  Each session is hands on with the very latest coding technology and gadgets.

Dragon Friends Podcast Live Recording
Dragon Friends is a monthly podcast where a bunch of comedians muddle their way through a Dungeons & Dragons campaign. They’ve been doing it for almost two years and were recently flown to Seattle to play in front of Mr D&D himself. Featuring David Harmon, Edan Lacey, Simon Greiner, Alex Lee, Michael Hing and often an assortment of friends from comedy and sometimes even the telly. Dragon Friends receive over 50,000 podcast downloads each month, and have a loyal national following through their live shows at theatres, gaming conventions and expos across Sydney and Melbourne.

Cosplay event for Families
Cosplay (dressing up as your favourite character from a game, TV show or film) is an increasingly popular way for people to celebrate whichever character, film, game, show means something to them.  Adelaide is considered one of the foremost centers for Australian Cosplay.  Hybrid World invites all cosplayers to join our Family Cosplay Parade through our amazing Tonsley Site. The parade will be led by one of Australia’s top cosplayers and Bajo and Rad from ABC ME’s Spawn Point.

She Flies – Rapid Fire
The She Flies ‘Rapid Fire’ program, is where you can learn to fly a drone, find out what they’re used for, and meet some real-life scientists and entrepreneurs. The 60-minute program will be fun and educational and includes a flight-based challenge as well as some team-based activity. For children aged 9+.

Drone Zone
FPVR Drone Racing Australia will present two days of drone races and come and try sessions. These will feature some of the best local and national drone racers as they compete for a prize. Between races there will be 10 minute come-and-try sessions. The Drone Zone will be open all day on Thursday and Friday at HWA.

Gaming through the ages at Retrospekt
HWA will host a fully interactive exhibit and play area featuring games from the 70s right through to today; everything from retro consoles to today’s world of virtual reality all fully playable on the original machines.

Freudian Nip
Freudian Nip, two of the brightest young stars in the comedy scene give their unique and hilarious take on living in the age of social media and how to make friends and influence people online, with tips on how to excel at social media.

Chill Zone by The Big Game Theory
Even die-hard gamers need time away from the screen. HWA will have a chill-out zone equipped with board games, with a library of classics to the obscure and The Big Game Theory founder on hand to teach you how to play, give demoes, and host tournaments.  The games library will be open from Friday through Sunday.

Maker Faire – Cardboard Challenge
Adelaide will join the Global Cardboard Challenge, a worldwide celebration of child creativity and the role communities can play in fostering it. The Global Cardboard Challenge is an opportunity for kids to build whatever they can dream up out of cardboard, recycled materials and imagination!

HWA Portal
Portals are a set of interconnected, immersive audio-visual environments built in repurposed shipping containers, tents, and custom structures. They are equipped with technology that connects individuals and groups around the world in live, full-body, conversations. HWA will have its own portal for everyone to use.

Minecraft
Minecraft is a hugely popular 3D world building game and Sunday October 8 will see players challenged in 90 minute sessions with the chance to meet Bajo and Rad from ABC ME’s Spawn Point. This event is hosted by YouTube Minecraft Stars, MrCrayfish and Wyld.

The events will take place under four themes:

  • Thursday 5 October: Me (exploration of our evolving relationships with technology)
  • Friday 6 October: Listen (advances in digital technology for music and podcast creation, distribution and engagement)
  • Saturday 7 October: Play (a look at all things gaming)
  • Sunday 8 October: Family (activities for all the family)

MEDIA RESOURCES

About Hybrid World Adelaide:
Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation District will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future. The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia.  The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

 

About League of Legends:
League of Legends is a video game created by Riot Games in 2009 which has become the most popular game in the world with 100 million players. The game pits two teams of players against each other on a mission to destroy the other team’s Nexus (base).

Alongside development of the game, Riot Games has started a professional eSports league built around League of Legends. League games are televised and often draw more viewers than the major league baseball games aired on ESPN. As a result, an environment has been created in which the world’s top players are dedicated full-time athletes that play professionally year round and who train for their sport with the intensity of athletes in other sports.

 

Media Contact:
Sarah Louise Robinson
T: +61 457 601 180
E: Sarah.Robinson@waytoblue.com

Sophie Henry
T: +61 400 489 599
E: Sophie.Henry@waytoblue.com

General Enquiries:
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

Social Media
Facebook:  facebook.com/hybridworldadl
Twitter: @hybridworldadl
Instagram: @hybridworldadl

#hybridworldadl

Hybrid World Adelaide to Bring Australia’s Biggest Game of Zombie-Themed Tag to South Australia

Thursday, July 27, 2017 – Australia’s new digital technology event is bringing HYBRID WORLD ADELAIDE’S ZEDTOWN: THE DIVIDED CITY to South Australia for the first time this October.

Taking place on Saturday 7 October during HYBRID WORLD ADELAIDE (HWA), hundreds of
players will participate in Australia’s biggest game of real-world, zombie-themed tag, driven by
dedicated smartphone app technology.

The University of Adelaide’s North Terrace campus will be transformed into a divided city where human survivors (the players) take up dart blasters and battle against infected zombies. Over the course of an afternoon, as survivors are hunted down and tagged, they too become infected and transform into zombies. Players hold out for as long as they can using ingenuity, clever tactics and clues via ZEDTOWN’s app in a desperate bid to stay human and escape ZEDTOWN.

Hybrid World Adelaide’s Creative Director, Janet Gaeta said:

“I’m absolutely thrilled that the first South Australian based ZEDTOWN will be part of the inaugural Hybrid World Adelaide.  I’m sure the players will fully embrace the entire and brilliant ZEDTOWN experience and get right into creating their own stories and factions to outsmart those infected undead and survive for as long as possible, and if they do happen to get tagged, I expect to see the very best Zombies in Australia!”

Players must be aged 18 or over and may bring their own dart blaster. ZEDTOWN organisers recommend NERF blasters, which will also be available for purchase on the day.

ZEDTOWN has run annual games since 2012. Players begin as human survivors. The Zombies escape their containment and spread the virus. As humans are tagged, they become zombified in the makeup tent before returning to the game as the undead on the hunt for humans. Players try to survive to the end, armed with NERF blasters to stun the zombies in their tracks. In this immersive game of Survivors vs Zombies hundreds of players, armed with only their NERF blasters, battle to make it to the final stand in a post-apocalypse-themed adventure. The game ends when the last few human survivors make it to the evacuation point and escape ZEDTOWN.

To purchase tickets for HYBRID WORLD ADELAIDE’S ZEDTOWN: THE DIVIDED CITY at The
University of Adelaide on 7 October 2017, visit hybridworldadelaide.org. Registration begins on site at 1pm and the game will start at 2pm. Limited tickets will be available on the day unless sold out prior.

For more information on Hybrid World Adelaide, visit hybridworldadelaide.org.

NOTES TO EDITOR

About Zedtown

Zedtown is the largest real-world zombie survival experience in the world. Born from the brains of three avid gamers & creators, Zedtown has run story-driven games since 2012, bringing incredible adventures to life in unique and enthralling ways across incredible venues in Sydney and Melbourne. Since partnering with LifeLikeTouring and Hasbro to bring the Zedtown experience to a broader community, a single day in 2017 saw more than 2000 players fighting their way through the apocalypse at Sydney’s Homebush Showgrounds.

What is Zedtown?

Zedtown is a giant game of real world zombie-themed tag. Players take up NERF toy dart blasters and fight for their life against hordes of vicious zombies. Over the course of an afternoon, as survivors are hunted down and tagged by zombies they become zombies themselves, spreading the virus and dooming humanity. It’s up to the remaining survivors to hold out for as long as they can, and maybe escape Zedtown.

More than just a game of running and shooting, Zedtown is a truly interactive event that empowers players to create their own action and tell their own stories. Actors, story driven missions and a dedicated app helps survivors communicate and play the game. These elements combine to create a truly immersive zombie experience just waiting for the players to suit up and leave their mark.

About Life Like Touring

Life Like Touring: Based in Melbourne, Australia, Life Like Touring has written, produced and toured live shows for some of the world’s most popular family brands for more than 10 years, including Disney, Nickelodeon, Entertainment One and Warner Brothers. Life Like Touring events have been enjoyed all over the world including every major city around Australia and New Zealand, as well as Africa, Asia, Europe, the Middle East, North America and South America. Life Like Touring is best known for its theatrical productions, but in more recent times they have produced a variety of themed experiences designed for the whole family to enjoy together. Life Like Touring, was acquired in 2016, by TEG Live, and became part of Australia’s leading integrated live entertainment solutions company with superior capabilities in ticketing, digital, data and the promotion of live sport and entertainment.

HASBRO NERF

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Hybrid World Adelaide

Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation Precinct will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future.  The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia.  The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

Hybrid World Adelaide will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative.

Images are available for download here.

Media Contact
Sarah Louise Robinson
ph: +61 400 489 599
E: publicity@hybridworldadelaide.org

General Enquiries:
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

Social Media
Facebook:  facebook.com/hybridworldadl
Twitter: @hybridworldadl
Instagram: @hybridworldadl
#hybridworldadl