Board & Team



Sandra Sdraulig AM is a lawyer with more than 20 years of experience as a film and TV executive in both the commercial and cultural sectors of the Australian film, TV and digital media industry. She currently runs Through the Roof: Executive Coaching for Women. Previously, she was the producer & presenter of Friday on My Mind, a weekly live interview program where practitioners across film, TV and new media discussed their work, ideas and career trajectories. Sandra was formerly the CEO of Film Victoria (2002 to 2011); Artistic Director of the Melbourne International Film Festival (1996-2000); Film Distribution & Marketing Manager for Palace Entertainment and Distribution Manager for the Australian Film Institute. She has also been a Board Member of the South Australian Art Gallery and the Adelaide Festival of the Arts. Sandra has had a long-standing association with the Adelaide Film Festival, having developed the original plan for its establishment in 2001. In 2012 she was awarded an Order of Australia for her contribution to the Australian film and TV industry.


Andrew Mackie and longtime business partner Richard Payten have released more than 200 films and generated over $300 million at the box office. The films they have acquired and distributed have won 7 Palme d’Ors and been nominated for 48 Academy Awards, and include The King’s SpeechBoySamson & DelilahBaliboAn EducationThe White RibbonStrictly Ballroom, Look Both WaysGood Night And Good Luck, Volver, Secrets & Lies, Dead Man, AmourQuartet and Rabbit Proof Fence. In 2007 he and Payten co-founded independent distributor Transmission Films, alongside the Oscar-winning production company See-Saw Films (The King’s SpeechShameTop of the Lake.) Prior to Transmission, they were Joint Managing Directors of Dendy Films. As an Executive Producer his credits include TracksOyster FarmerCandyMary And Max, Charlie & Boots and The Eye Of The Storm. Andrew joined the AFF Board in 2014.


As a Partner with PwC, Maria leads the Adelaide People Business focussed on the provision of taxation and HR related services associated with employment. Whilst having a background in general taxation and broader business advisory, Maria has specialist expatriate tax technical skills and extensive experience dealing with multinationals in relation to their global workforce. Maria has focused on these areas for 17 years whilst based in PwC’s London, Sydney and now Adelaide offices. Maria has extensive experience in working with clients across a number of industries including the entertainment and media industry, given the movement of its workforce across jurisdictions. Maria has also been a contributor to PwC’s annual Outlook publication focussed on outlining global trends in the media and entertainment industry. Maria joined the AFF Board in 2014.


Martha Coleman brings with her extensive domestic and international experience in both physical and executive production of films and television. Her producing career began with the pivotal multi-award winning film Praise (Fipresci, TIFF, 1999). From 2001 – 2009 Martha was based in London, where she was head of development at Icon and head of creative affairs/Executive Producer at Newline/EFD joint venture company Material Entertainment. In 2009 Martha returned to Australia to take up the role of head of development at the newly formed federal agency Screen Australia, where she was responsible for the strategic direction of the department and sat on the production investment and producer offset committees until she left in 2014 to return to producing. Martha is working on a number of film and television projects with a range of production and marketplace partners. Martha joined the AFF Board in 2014.


Sandy is passionate about Adelaide’s ongoing journey to become a creative city. Having worked in the city for more than 20 years in senior Management roles, she is a successful activation and cultural strategist and has fostered, promoted and developed some of Adelaide’s rich cultural experiences including the Adelaide Festival, WOMADelaide, Adelaide Film Festival and the Australian International Documentary Conference. She was the CEO of the Adelaide Fringe (2006-2010) and the Executive Producer of the Adelaide Festival of Ideas 2011.

With a strong belief that Adelaide can become one of the great magnet cities of the world she will actively strive to attract more visitors, more residents and more businesses. Sandy is committed to ensuring Adelaide is a progressive, dynamic, sustainable and smart city.

She served 3 years as the General Manager for City Culture & Community Services for the City of Adelaide before returning to the Arts as the General Manager & Producer for the renown Windmill Theatre Company. She is also Chair of the South Australian Writers Centre, board member of Adelaide Festival of Ideas, the Arts Industry Council of South Australia and Women with Latitude community choir.



AD1 copy Amanda really does allow screen worship to pervade her responsibilities as Director of the Adelaide Film Festival, believing the power of screen storytelling can change lives, inspire you, cause tears and tantrums and definitely make you laugh. As CEO of Hybrid World Adelaide, Amanda works with Creative Directors Robert Tercek and Janet Gaeta to deliver Hybrid World Adelaide fresh for 2018, in a new location and new winter time. Hybrid World Adelaide is an original and exciting five-day event, which explores how the real and digital worlds are intertwined.

Amanda is on the Festivals Adelaide Board, the Ukaria Board, the South Australian Museum Board and on the Advisory Board of the ARC Centre of Excellence for the History of Emotions, University of Western Australia. Amanda was previously Head of Arts & Entertainment at ABC TV delivering popular and award winning content across all platforms.


Fiona caught the festival bug volunteering at the New York International Film Festival in 2011, when Pedro Almodovar smiled at her. After working at the Tribeca Film Festival and Rooftop Film Festival, she returned to Adelaide to get stuck into the festival scene. She worked as a Marketing Assistant for 2013 AFF, then spent 6 months in Melbourne doing Event Administration with Token Events. She returned for 2015 ADL Film Fest as Office Manager, and took on the role of General Manager in 2016. She still can’t quite believe she gets to come to work and talk about films all day.


Callum, who writes as CJ McLean, is an Adelaide-based writer, and an active member of Adelaide’s theatre and screen industry. His work has appeared at the Adelaide Fringe and the Australian National Theatre for Young People, as well as in ABC Radio National, InDaily, Buzzcuts, Rip It Up and Glam Adelaide. His play The River won the 2017 State Theatre Company of South Australia’s Young Playwrights Award, and his short film won Best Film at the Adelaide 48-Hour Film Project. Callum has worked in administration with community station Channel 44, and is thrilled to be working for Hybrid World Adelaide this year. He looks forward to seeing Adelaide come alive in a truly remarkable way in July.


Alison remembers the day her Dad brought home their family’s first Commodore 64 and she has had a love/hate relationship with technology ever since. In her professional career she has established an accessible internet café, developed government policy on the use of social media and taught everyone from judges to teenagers about cyber safety.  Alison delights to turn ideas into reality producing awarding winning events, conferences and theatre performances.  Alison is also the founder and Chair of South Australian Makers Inc, who manage Fab Lab Adelaide and produce Maker Faire Adelaide, promoting makers and making in South Australia.


Olga has been interested in creativity since forever. She would rather go to an Arthouse cinema than cause mischief with her peers. Her artistic passions include photography, film and theatre, and nothing has changed since. Olga would like more hours in the week to be able to pursue a variety of creative and artistic endeavours, however her current role with Hybrid World Adelaide and AFF is helping her balance it.


Laura Vozzo is a global entertainment industry professional bringing 15 years experience working with some of the biggest names, events and content in music, film and television. Former Head of Publicity and Talent at MTV Networks Australia and NZ and more recently Director, International Publicity at NBC Universal in London, Laura’s special brand of comms fuses owned and earned media to create true cut through delivering talkabliy and headlines. Her long list of entertainment industry credentials range from music festivals and concerts to awards shows, Hollywood and film festival premieres, international junkets and talent tours to Emmy award winning TV shows and productions. Since returning from London, Laura has consulted for the likes of Foxtel, Moccona and Junkee Media through her consultancy LVC and has taken on the new role as Mum to an adorable 22 month old little boy.


Elizabeth Cook was born and raised in Austin, Texas. Growing up with the tech hub in her backyard, she started her career in advertising and app development, working as an Account Coordinator for veteran marketing agency ‘A3 Creative’ before moving on to start-up ‘Hop Market’ to explore the ecosystem of digital technology and early stage product development.
Her professional experiences in client service and project management have been an outlet for her passion for strategy, details and dependencies. In her roles at Hop and A3, she demonstrated an ability to quickly and fearlessly grab projects giving her a large portfolio of experience for her age. In her spare time, Elizabeth loves to shoot photography and assist in commercial production shoots. You won’t often find her not doing something.


Stephanie is a regular on the Adelaide arts and festival scene. She has a degree in graphic design and marketing and has worked in various roles across Edinburgh Fringe, Adelaide Fringe, Melbourne Comedy Festival and most recently Royal Croquet Club. Her poster design was the face of the 2015 Adelaide Fringe. She looks forward to returning to Hybrid World Adelaide for her second year.


Nicole is a keen storyteller who’s worked across broadcast, print and online platforms. She started out at community radio station Radio Adelaide, where she was a part of the Breakfast team before becoming a reporter for national current affairs radio program The Wire. Focusing on international news, politics and art, she then got even more involved with radio as an international correspondent for New Zealand station 95bFM. She loves music, art, food and travel, and regularly contributes to Broadsheet Adelaide in her spare time. You can find her writing across the Adelaide Film Festival and Hybrid World Adelaide websites and social media channels. Say hi!


Combining a love of all things digital, from video games to electro-pop, with a passion for art and design, Jesse brings a vibrant and stylish eye to all things Hybrid World Adelaide. After years of working the freelance design circuit in Adelaide, creating bold and colourful album art for the state’s hottest electro acts, he transitioned to a more fixed role in 2017 as graphic designer for both HWA and the Adelaide Film Festival. Inspired by Tokyo’s neon skylines and the whimsical worlds of Nintendo, Jesse’s work is a perfect fit for the burgeoning tech festival.


Freddy hails from Germany but studied, taught and worked in Queensland 2007-2014, before making Adelaide his home. While coming from a Design and Production Management background in Theatre, he has been increasingly involved in the Brisbane and Adelaide Festival Scene since 2011, with regular positions with the Brisbane Festival, the Adelaide Fringe Festival, the Adelaide Festival, and the Adelaide Film Festival. In 2017, he was one of the many birth partners of Hybrid World Adelaide, and is excited to see it grow up fast since then.