Hybrid World Adelaide to Bring Australia’s Biggest Game of Zombie-Themed Tag to South Australia

Thursday, July 27, 2017 – Australia’s new digital technology event is bringing HYBRID WORLD ADELAIDE’S ZEDTOWN: THE DIVIDED CITY to South Australia for the first time this October.

Taking place on Saturday 7 October during HYBRID WORLD ADELAIDE (HWA), hundreds of
players will participate in Australia’s biggest game of real-world, zombie-themed tag, driven by
dedicated smartphone app technology.

The University of Adelaide’s North Terrace campus will be transformed into a divided city where human survivors (the players) take up dart blasters and battle against infected zombies. Over the course of an afternoon, as survivors are hunted down and tagged, they too become infected and transform into zombies. Players hold out for as long as they can using ingenuity, clever tactics and clues via ZEDTOWN’s app in a desperate bid to stay human and escape ZEDTOWN.

Hybrid World Adelaide’s Creative Director, Janet Gaeta said:

“I’m absolutely thrilled that the first South Australian based ZEDTOWN will be part of the inaugural Hybrid World Adelaide.  I’m sure the players will fully embrace the entire and brilliant ZEDTOWN experience and get right into creating their own stories and factions to outsmart those infected undead and survive for as long as possible, and if they do happen to get tagged, I expect to see the very best Zombies in Australia!”

Players must be aged 18 or over and may bring their own dart blaster. ZEDTOWN organisers recommend NERF blasters, which will also be available for purchase on the day.

ZEDTOWN has run annual games since 2012. Players begin as human survivors. The Zombies escape their containment and spread the virus. As humans are tagged, they become zombified in the makeup tent before returning to the game as the undead on the hunt for humans. Players try to survive to the end, armed with NERF blasters to stun the zombies in their tracks. In this immersive game of Survivors vs Zombies hundreds of players, armed with only their NERF blasters, battle to make it to the final stand in a post-apocalypse-themed adventure. The game ends when the last few human survivors make it to the evacuation point and escape ZEDTOWN.

University of Adelaide on 7 October 2017, visit hybridworldadelaide.org. Registration begins on site at 1pm and the game will start at 2pm. Limited tickets will be available on the day unless sold out prior.

For more information on Hybrid World Adelaide, visit hybridworldadelaide.org.


About Zedtown

Zedtown is the largest real-world zombie survival experience in the world. Born from the brains of three avid gamers & creators, Zedtown has run story-driven games since 2012, bringing incredible adventures to life in unique and enthralling ways across incredible venues in Sydney and Melbourne. Since partnering with LifeLikeTouring and Hasbro to bring the Zedtown experience to a broader community, a single day in 2017 saw more than 2000 players fighting their way through the apocalypse at Sydney’s Homebush Showgrounds.

What is Zedtown?

Zedtown is a giant game of real world zombie-themed tag. Players take up NERF toy dart blasters and fight for their life against hordes of vicious zombies. Over the course of an afternoon, as survivors are hunted down and tagged by zombies they become zombies themselves, spreading the virus and dooming humanity. It’s up to the remaining survivors to hold out for as long as they can, and maybe escape Zedtown.

More than just a game of running and shooting, Zedtown is a truly interactive event that empowers players to create their own action and tell their own stories. Actors, story driven missions and a dedicated app helps survivors communicate and play the game. These elements combine to create a truly immersive zombie experience just waiting for the players to suit up and leave their mark.

About Life Like Touring

Life Like Touring: Based in Melbourne, Australia, Life Like Touring has written, produced and toured live shows for some of the world’s most popular family brands for more than 10 years, including Disney, Nickelodeon, Entertainment One and Warner Brothers. Life Like Touring events have been enjoyed all over the world including every major city around Australia and New Zealand, as well as Africa, Asia, Europe, the Middle East, North America and South America. Life Like Touring is best known for its theatrical productions, but in more recent times they have produced a variety of themed experiences designed for the whole family to enjoy together. Life Like Touring, was acquired in 2016, by TEG Live, and became part of Australia’s leading integrated live entertainment solutions company with superior capabilities in ticketing, digital, data and the promotion of live sport and entertainment.


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Hybrid World Adelaide

Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation Precinct will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future.  The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia.  The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

Hybrid World Adelaide will utilise the ultra-fast internet provided through Adelaide’s participation in the Gig City initiative.

Images are available for download here.

Media Contact
Sarah Louise Robinson
ph: +61 400 489 599
E: publicity@hybridworldadelaide.org

General Enquiries:
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E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

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