News

HYBRID WORLD ADELAIDE AND ADELAIDE CROWS PARTNER TO PROMOTE ESPORTS IN SA

ADELAIDE, 3 OCTOBER 2017: Hybrid World Adelaide, South Australia’s inaugural digi-tech festival and the Adelaide Football Club, the Adelaide Crows, will partner to promote the growing esports phenomena this October.

The Adelaide Football Club made Australian sporting history in May by becoming the first mainstream sports organisation in the country to buy a professional esports team.

The Crows purchased professional outfit Legacy Esports – one of Australia’s eight top-tier teams that competes in the Oceanic Pro League playing the game League of Legends.

Hybrid World Adelaide, which will run from 4-8 October, is also dipping its toe in the world of competitive video gaming, working with League of Legends game developer, Riot Games, to present a high school League of Legends tournament in a purpose-built LAN during the public program from 6-7 October at Tonsley.

HWA and AFC signed an MoU, agreeing to work together to promote esports in South Australia as a form of entertainment, and as a pathway to educational and economic benefits.

AFC will support HWA’s esports activity with Legacy player appearances and demonstrations, and commentating (or ‘shoutcasting’) by Tim Wendel, Legacy Head of Esports.

HWA and Riot Games are presenting the first ever high school LAN tournament in South Australia, where school teams will meet up in person to play collectively. This will be the first such tournament supported by Riot’s world-first High School League of Legends Clubs initiative.

Every high school in South Australia is invited to take part in this initiative, that will also promote excellent play and behaviour online. League of Legends is a video game created by Riot Games in 2009 which has become the most popular game in the world with 100 million players. The game pits two teams of players against each other on a mission to destroy the other team’s Nexus (base).

Hybrid World Adelaide will take place from October 4-8 at the Tonsley Innovation District and is predominantly free. For more information, visit www.hybridworldadelaide.org.

QUOTES

Quote from Nigel Smart, COO, Adelaide Football Club

“We are very excited about this partnership with such an innovative festival in its inaugural year, which gives us the opportunity to bring to life our Club purpose of ‘bringing people together to achieve great things’, and showcase some of our best Legacy talent, with Riot Games.  Hybrid World Adelaide and the SA Government recognise that esports is quickly growing in Australia, and will be an important part of the future sporting landscape.”

Quote from Janet Gaeta, Creative Director of the Hybrid World Adelaide public program

“Video Games are the medium of this generation enjoyed by millions of Australians.  I believe that video games have the potential to teach life skills and attitudes that extend way beyond the games themselves.

Riot have been world leaders amongst game developers in developing a High Schools program promoting responsible behavior online.  The Department  of Education in South Australia has been a world leader in recognizing it’s potential and supporting it within SA’s High Schools.  The Adelaide Crows are world leaders amongst sporting clubs in recognising that traditional and esports have much in common when it comes to sportsmanship, problem solving, leadership, fair play and team building.

Building partnerships like this is the essence of Hybrid World Adelaide .”

Quote from Daniel Ringland, Head of Esports in Oceania, Riot Games

“We’re excited to see the AFC, the SA Government, Hybrid World Adelaide and Riot Games collaborate to create a program which provides gamers with the opportunity to come together to learn about sportsmanship, communication and teamwork, whilst having fun competing in tournaments for a game they’re passionate about.”

NOTES TO EDITORS

About Hybrid World Adelaide:

Hybrid World Adelaide is an original, exciting and interactive tech-based event for industry and the public showcasing innovations across business and everyday life. From October 4-8 the historic former car factory at Tonsley Innovation District will host leading digital and tech industries providing an interactive playground of experiences and a glimpse of the way digital technology and reality will intersect in the future. The event is set to offer an unprecedented opportunity to try, discuss, explore, create and enjoy digital technology.

Adelaide Film Festival and Hybrid World Adelaide CEO Amanda Duthie is leading the event with founding and principal partner Events South Australia.  The creative directors are leading Los Angeles-based digital pioneer Robert Tercek and Janet Gaeta, who created and ran the popular ABC gaming program Good Game.

Media Contact
Sarah Louise Robinson or Sophie Henry
P: +61 457 601 180
E: publicity@hybridworldadelaide.org

General Enquiries:
P: 08 8394 2505
E: info@hybridworldadelaide.org
W. hybridworldadelaide.org

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